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MBA Digital Marketing
and E-Commerce
MBA Digital Marketing and E-Commerce
About Course
Course Plan
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About Course
The concept of Collaborative Programmes was emerged into existence in Alagappa University during the year 2001-02. This unique, a socially relevant Collaborative Programmes was generated by introducing need based skill oriented specialized courses through the institutions having adequate physical and academic resources. The essential, quality oriented readiness of physical and academic facilities available in the institutions are assessed by a team of experts and on fulfillment of University requirements, institutions have been recognized to offer non-conventional, job-oriented courses catering to the need of the community.
MBA in Digital Marketing and E-Commerce conducted by Alagappa University, Karaikudi, Tamil Nadu through its Collaborative Institution.
Eligibility
Candidate for admission to MBA in Digital Marketing and E-Commerce shall be required to have passed in any Bachelor Degree with 50% marks from recognized University/Institution.Duration of the course
The course shall extend over a period of two years under semester pattern accounting to four semesters.Course Plan
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| Semester | Subject Code | Subject | Int.,Max | Ext.,Max | Total |
|---|---|---|---|---|---|
| I | 11 | Management Concepts and Practices | 25 | 75 | 100 |
| 12 | Accounting for Managers | 25 | 75 | 100 | |
| 13 | Organizational Behaviour | 25 | 75 | 100 | |
| 14 | Fundamentals of Digital Marketing and E-Commerce | 25 | 75 | 100 | |
| 15 | Statistics for Business | 25 | 75 | 100 | |
| 16 | Business Oriented Computer Applications | 25 | 75 | 100 | |
| 17 | Written Analysis and Communication | 25 | 75 | 100 | |
| II | 21 | Marketing Management | 25 | 75 | 100 |
| 22 | Human Resource Management | 25 | 75 | 100 | |
| 23 | Financial Management | 25 | 75 | 100 | |
| 24 | Sales and Distribution Management | 25 | 75 | 100 | |
| 25 | Digital Branding | 25 | 75 | 100 | |
| 26 | Search Engine Optimization and Search Engine Marketing | 25 | 75 | 100 | |
| III | 31 | Strategic Management | 25 | 75 | 100 |
| 32 | Social Media Marketing | 25 | 75 | 100 | |
| 33 | Content Marketing | 25 | 75 | 100 | |
| 34 | Media Planning and Buying (Video Marketing) | 25 | 75 | 100 | |
| 35 | Internship and Report | 25 | 75 | 100 | |
| 36 | Business Law and Ethics | 25 | 75 | 100 | |
| IV | 41 | Project Management | 25 | 75 | 100 |
| 42 | Cloud Computing | 25 | 75 | 100 | |
| 43 | Mobile Marketing | 25 | 75 | 100 | |
| 44 | Gamification | 25 | 75 | 100 | |
| 45 | Web and Mobile Analytics | 25 | 75 | 100 | |
| 46 | Project Work and Viva-Voce | 25 | 75 | 100 | |
| Total | 150 | 450 | 600 |
Information
Campus
- 10, Kalpalam Road, Near Thever Statue to Meenakshi Women's college Road, Goripalayam, Madurai - 625 002.
- padmarajam@gmail.comprimpadmarajam@gmail.compadmarajam.balan@yahoo.com
- 0452 2537771
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